Practice — Digital Marketing
Digital Marketing
We work across two complementary digital marketing offerings in the UAE: a hospitality and retail platform we represent commercially, and a referral partnership with a UAE-based digital agency for broader campaign work.
Wandafi
A digital marketing platform built around guest Wi-Fi.
Wandafi turns a venue's existing Wi-Fi into branded customer touchpoints — login experiences in the operator's brand, automated marketing campaigns triggered by behaviour and proximity, and analytics that turn footfall and dwell time into commercial insight.
It is built for hotels, restaurants, cafés, hospitality groups, and retail operators across HORECA — venues where guest Wi-Fi is already in place but typically sits as a fixed cost rather than as marketing infrastructure.
What it does
- Branded guest Wi-Fi. Operator-branded login flows across single sites or multi-venue groups.
- Marketing automation. Campaigns triggered automatically by guest behaviour and visit patterns.
- Wi-Fi analytics. Visit frequency, dwell time, repeat rate, and per-venue performance.
- Proximity messaging. Location-relevant offers and content delivered to connected guests on premises.
Who it is for
Mid-size and group operators in UAE hospitality and retail — restaurant groups, hotels, multi-site cafés, malls and concept retailers — who want their Wi-Fi to do more than provide connectivity. We represent Wandafi commercially in the UAE and wider GCC, and run pilots with selected operators on request.
ARM Marketing
A UAE-based digital agency we partner with.
For campaign work outside the Wandafi platform — paid acquisition, organic content, social media, search, and reporting — we work with ARM Marketing as a referral partner. Where a client need fits ARM rather than us, we make the introduction directly and stay involved only where useful.
ARM operates independently as a UAE-licensed digital marketing firm. We do not resell their services; we refer clients to them and they contract directly.
Get in touch
Talk to us about a venue or a campaign.
For Wandafi pilots, venue rollouts, or to discuss a referral to ARM, use our contact form.